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School of Business &Management - Management & Public Admin

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MG303 International Marketing II F/B L/C*

Prerequisites: : Any 2x200 level MG courses or TS207 and one 200 : level TS course
Course Coordinator: Dr Jashwini Narayan

The course introduces the multiple dimensions, environments, and strategies of international marketing. General topics include the changing character of the world economy, the globalisation of markets, regional regulatory agencies, the international financial system, and the variable impacts of politics and culture on contracts and trade agreements. Strategic topics include foreign market assessment, foreign market entry, responding to competition, product modification, pricing decisions, channel selection, and cross-cultural promotion. Case studies and the preparation of a product/service export plan integrate the general understanding with concrete and practical experience.

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